/

/

Article

Pearson Case Study

Hero Section Logo -- Floating Images
Pearson

Client Brief:

Pearson is a leading educational, publishing, and assessment services company for individuals, schools, and corporations that creates dynamic and enriching digital learning experiences to drive real-life impact with a vision to become the world’s leading destination for committed learners, to build and prove their proficiency in English and other key languages.

Our team successfully managed Pearson’s digital campaigns from August 31, 2022, to November 30, 2022, executing a strategic approach to deliver the best results.

 

Approach:

Conducted extensive research about competitors to maintain a high top-of-page rate.
Curated bilingual content including titles, descriptions, long descriptions, and headlines.
Allocated budget effectively to maximize performance
Continuously monitored and optimized to achieve the highest results.

Results:

Starting the first month of campaign execution, the “PTE” Search Volume increased by:

56.49%

KSA Market

50.88%

UAE Market

33.81%

Egypt Market

The campaign achieved an overall conversion rate of 29% across the three countries.

Also read

In 2023, A2Z Media partnered with Zeekr, the luxury electric vehicle brand under Geely Holding Group, to introduce and establish its presence...

A2Z Media collaborated with Trispec, a top design and build company in Saudi Arabia, on a major rebranding project...

Billionaire Doha is a nocturnal adventure offering a luxury dining concept combined with nightlife, consisting of...