ZEEKR: Brand Awareness through Strategic Marketing

In 2023, A2Z Media partnered with Zeekr, the luxury electric vehicle brand under Geely Holding Group, to introduce and establish its presence in the Qatari market. Renowned for its sustainable and advanced electric mobility solutions, Zeekr aimed to redefine the future of transportation. A2Z Media leveraged its automotive marketing expertise to enhance brand awareness, engage local audiences, and drive interest through strategic social media campaigns, event management, and content creation.

Client Challenges:

• Introducing a new luxury EV brand in a competitive market.
• Building brand awareness and presence in Qatar.
• Engaging local audiences and generating organic interest.
• Increasing social media engagement and follower growth.
• Managing customer inquiries and interactions efficiently.

Agency Challenges:

• Ensuring the seamless execution of branding and promotional events.
• Developing locally relevant content to resonate with the Qatari audience.
• Coordinating with automotive influencers to amplify brand reach.
• Managing the logistics of high-quality event photography and video production.

Solution:

• Comprehensive branding of promotional events, including venue design, flags, backdrops, and signage.
• Development of key visuals and cohesive visual identity for events.
• Design and distribution of digital and physical invitations.
• Production of preheat video advertisements to generate excitement.
• Innovative M7 projection for unique visual displays.
• Management of social media presence with 12-14 posts and 10 stories per month.
• Collaboration with local influencers to boost engagement.
• Targeted paid media campaigns to drive traffic and interest.
• High-quality photography and video production for event documentation and promotion.

Impact:

• Successful introduction of Zeekr to the Qatari market, establishing a strong brand presence.
• 100% increase in follower growth on social media, achieving 2,032 followers.
• Organic engagement rate improved by 195.4%.
• Effective management of customer inquiries and interactions.
• Enhanced brand visibility through creative and engaging content.
• Positive feedback from promotional event attendees, with high-quality visuals and well-coordinated presentations.