Makarem Hotels

Makarem Hotels aimed to reignite brand awareness and increase direct bookings across KSA through a refreshed digital presence. A2Z Media developed a phased campaign strategy balancing awareness and conversion, beginning with a teaser rollout that removed all branding elements to build curiosity and organic anticipation before revealing the full identity. Using platforms including Meta, Google, YouTube, Teads, Sojern, and Pinterest, the campaign combined smart targeting, travel-intent data, AI-driven segmentation, and tailored creative executions to guide audiences from discovery to booking through a seamless digital journey.