The campaign aimed to balance cost efficiency with audience impact, leveraging multi-channel placements to maximize sales. By optimizing creatives across formats and tailoring CTAs per objective, we ensured strong reach on conversion platforms while driving cost-effective traffic, and deeper awareness of the offer on social.
Impact
2.3M
Impressions
42.4K
Clicks
3.2K
Leads
464K
Reach
Key Metrics
CPM
$17.8
CPC
$0.96
CPR
$0.08
CPL
$12.55
CVR
0.07%
Recognition
Silver Award - Mena Digital Awards 24 Digital Activation Success Nissan: Turning Search into Showroom Leads