The main challenge was shifting the audience's perception of Digital City from just a business district to a lifestyle and social destination, aiming to drive real foot traffic. Our approach involved a geo-targeted awareness strategy focused on high-potential audiences in Riyadh, utilizing lifestyle-driven creatives that highlighted dining, leisure, and community experiences. We also used sequential messaging across Meta, Snapchat, TikTok, and Google to boost engagement, visibility, and offline visits.
Engagements on IG with 30% of the total budget
Video Views reached on (TikTok) with only 18% of total budget
Clicks at $0.17 CPC with 20% of total budget
