COVID-19 has led to a surge in e-commerce & accelerated digital transformation, where businesses increasingly “went digital” providing more services online.
Thanks to the pandemic, e-commerce has seen a burst of activity and new consumers in 2021. For instance, many businesses had to close their physical stores, and buying online has become necessary.
If you haven’t invested in e-commerce yet, you need to get started to survive the pandemic economy. However, what you should know is that having a single website is not sufficient. You have to work on SEO for traditional search engines like Google and outrun that.
Last but not least, social media presence has also become essential in these times. With fewer opportunities to travel or visit stores, customers have turned to their phones and computers to make buying decisions.
- Instagram, for instance, introduced and is continuously enhancing “Shops”, an online store that allows businesses to customize their shop’s look.
- Facebook recently concluded a summer livestream shopping series.
- Snapchat has been banking on the success of AR try-on tools, which will give consumers a direct virtual online shopping experience.
In a nutshell, e-commerce is one of the few industries that have seen significant growth in 2021. It is one of the industries that is evolving fast and will definitely be booming post-pandemic.
So what are you waiting for?
by Grace Abdel Samad