Social Media

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Social media is today’s ultimate marketing tool. Whether you need to build your online presence or a way to drive your company’s other marketing initiatives, social media is the answer. Utilizing social media to accomplish your marketing goals is more complicated than it sounds, however. That’s why so many companies rely on social media marketing agencies to manage their digital platforms.

Similar to organic SEO, and other digital marketing services, social media strategies take time to get up and running. Building awareness, establishing relationships with potential customers and engaging with fellow businesses online can’t be done overnight. In fact, your social media presence should be living, breathing and impacting the online community before you can really say that your business is online.

Our Social Media Marketing Agency

Social media management can be overwhelming and time consuming, especially if your company has limited experience with digital platforms. After all, social media management features aspects of PR, advertising, customer service, sales and marketing duties all rolled in one.

Together, we will develop a custom marketing plan that grows your social media presence. Doing so improves your ability to protect your brand, interact with customers, gain a larger audience and track success.

Our custom social media packages incorporate four primary components required to maintain an active online presence: social network building, content research, daily content updates and monitoring of key performance metrics. Letting us manage your social media tasks lets you refocus your energies on bigger challenges facing your business.


Your Users Are Already On Social Media, Are You?

Did you know that 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005?

And, They Are Watching Videos

Did you know that a third of all online activity is spent watching videos?

Frequently asked Questions

If your organization is new to social media or has struggled to build a following online, it’s not surprising that leadership may be questioning the value of social media. The reality is, however, that social media now plays an integral role in the fabric of our culture. The concept of “word-of-mouth” has been replaced with checking status updates and online reviews.

Whether these shifts are generational or cultural, the modern culture’s obsession with staying connected means that your business has two choices: Get online or fall behind.

In a perfect world, your company would dedicate the time and energy to developing a strategy for every major social media platform. That being said, developing a presence on Facebook, Twitter, Instagram and LinkedIn is an absolute necessity for your business.

Each platform is favored by different communities, so it makes sense for your company to prioritize the platforms where low-hanging fruit is plentiful. Advertising a pacemaker on Snapchat, for example, might not make much sense considering the average Snapchat user is less than 30 years old. Ultimately, your company’s best bet is to let your brand strategy dictate which social platforms are best for reaching your core audience.

At A2Z Media, we rely on data-driven reporting to measure and improve social media ROI. By tracking calls, clicks, website traffic, downloads and email responses, we can create a clear picture of which marketing strategies are having a positive effect and which ones need to be retooled. We commit to ethical best practices, ensuring that data collected is consistent with reality. This data driven approach makes it simple for our clients to track their progress.
This may not have been true a few years ago, but it certainly is true now. Your company won’t want to rely on paid social ads forever, but building a sizeable online community without paid ads is nearly impossible. That’s because Facebook and the other big players are all moving to a “pay to play” model and your competitors are already making huge investments into paid ads. The more they spend, the less likely consumers are going to see your content and low budget paid advertisements. Pay to play is the name of the game, but your company can minimize the amount it needs to invest in paid ads by making improvements to the overall brand strategy and maximizing your paid ad budgets.

Ready to increase your digital brand reach with an effective social media package?

Call us any time to discuss your social media needs:
+974 40167670

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