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Social media management can be overwhelming and time consuming, especially if your company has limited experience with digital platforms. After all, social media management features aspects of PR, advertising, customer service, sales and marketing duties all rolled in one.
Together, we will develop a custom marketing plan that grows your social media presence. Doing so improves your ability to protect your brand, interact with customers, gain a larger audience and track success.
Our custom social media packages incorporate four primary components required to maintain an active online presence: social network building, content research, daily content updates and monitoring of key performance metrics. Letting us manage your social media tasks lets you refocus your energies on bigger challenges facing your business.
When clients call on AtoZ Media to assist with building up a social media presence (especially from scratch), we start by helping them to develop a brand strategy. Once we understand our client’s primary audience and what type of messaging they’d like to get across, we can develop a comprehensive social media strategy that attracts the right users. We’ll can also help clients who have existing social platforms to better align this content with the overall brand strategy.
One of the reasons that social media marketing is so challenging is because the platform requires daily effort and attention. Only by regularly engaging with other users in your industry will a company’s social media presence begin to expand. Many companies lack the resources or knowhow to manage multiple social media platforms, generate daily content and drive engagement through strategic interactions with other users. That’s why so many companies lean on social media marketing agencies.
Connecting with leads organically is the best way to attract loyal customers to your business. There are many scenarios, however, where your company simply won’t have time to go through the process of making genuine relationships with potential clients. When testing a new SEO strategy, for example, waiting for engagement to happen naturally is not strategically viable. That’s where paid social ads come in. By placing targeted ads on social platforms, such as Facebook and Twitter, where they are sure to draw attention, your company can expect engagement from consumers much more quickly.
Social media is not a one-size-fits-all marketing solution. For some businesses, Facebook may be a great place to advertise for new prospects. Whereas, for other brands, Twitter, YouTube or Instagram might be better. Each business has a unique offer and therefore a unique buyer type. Our team will perform market place research and help you define your buyer types so we can reach them where they are. We market using:
If your organization is new to social media or has struggled to build a following online, it’s not surprising that leadership may be questioning the value of social media. The reality is, however, that social media now plays an integral role in the fabric of our culture. The concept of “word-of-mouth” has been replaced with checking status updates and online reviews.
Whether these shifts are generational or cultural, the modern culture’s obsession with staying connected means that your business has two choices: Get online or fall behind.
In a perfect world, your company would dedicate the time and energy to developing a strategy for every major social media platform. That being said, developing a presence on Facebook, Twitter, Instagram and LinkedIn is an absolute necessity for your business.
Each platform is favored by different communities, so it makes sense for your company to prioritize the platforms where low-hanging fruit is plentiful. Advertising a pacemaker on Snapchat, for example, might not make much sense considering the average Snapchat user is less than 30 years old. Ultimately, your company’s best bet is to let your brand strategy dictate which social platforms are best for reaching your core audience.
