The main challenge was shifting the audience's perception of Digital City from just a business district to a lifestyle and social destination, aiming to drive real foot traffic. Our approach involved a geo-targeted awareness strategy focused on high-potential audiences in Riyadh, utilizing lifestyle-driven creatives that highlighted dining, leisure, and community experiences. We also used sequential messaging across Meta, Snapchat, TikTok, and Google to boost engagement, visibility, and offline visits.
