MCIT – SAFE SPACE

Challenge & Approach

The campaign aimed to balance cost efficiency with audience impact, leveraging multi-channel placements to maximize visibility and engagement. By optimizing creatives across formats and tailoring CTAs per objective, we ensured strong reach on awareness platforms while driving cost-effective traffic, follower growth, and deeper engagement on social.

Impact

5.1M

Impressions

66K

Clicks

91K

Engagements

378.2K

Video Views

Key Metrics

CPM

$1.24

CPC

$0.10

CPV

$0.01

CTR

0.12%

CPE

$0.07

Visual Showcase

MCIT - SAFE SPACE

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