The challenge was launching Snoonu City as a new ticketing service within Snoonu while creating strong awareness and audience engagement around a completely new concept. Our approach centered around a 360-degree campaign built on the creative theme of teleportation, combining teaser-driven storytelling, creator collaborations, and multi-platform media across Meta, TikTok, Snapchat, and Google to build curiosity, drive interaction, and position Snoonu City as a destination for entertainment and experiences.