Makarem Hotels aimed to reignite brand awareness and increase direct bookings across KSA through a refreshed digital presence. A2Z Media developed a phased campaign strategy balancing awareness and conversion, beginning with a teaser rollout that removed all branding elements to build curiosity and organic anticipation before revealing the full identity. Using platforms including Meta, Google, YouTube, Teads, Sojern, and Pinterest, the campaign combined smart targeting, travel-intent data, AI-driven segmentation, and tailored creative executions to guide audiences from discovery to booking through a seamless digital journey.
Travelers Reached Across KSA
Meaningful Audience Engagements
Direct Bookings Successfully Generated Within a Month
Gold Award
Silver Award
Bronze Award
