What we did
Improved overall site architecture and navigation for website design to enable easy browsing and a smooth user experience. Each section is clearly defined, and the user-journey has been mapped and refined extensively resulting in a user-friendly and visually-appealing website.
The Context and Challenge
The existing website design was outdated and navigation was inconsistent throughout the pages, thus the challenge was to create a new website design that attracts customers and communicates brand value through an intuitive front-end interface, including designing more than 150 pages on a tight timeline.
We worked closely with the IBQ team to understand their industry from the ground up. Through a collaborative effort, we created a beautiful and responsive website layout for all pages that supported IBQs vision. Our site architecture accommodated all IBQ’s requirements, optimized user experience and
was scalable to allow for future growth.