About the Client

Established in 1957 by the late Sheikh Nasser Bin Khaled Al-Thani, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Benz, Mercedes-AMG & Mercedes-Maybach.

Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and through offering a wide range of products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. The company promises to not only meet customer expectations, but to exceed them.

The Challenge

This case shows how a good digital campaign can grow an audience & engage the target while reinforcing brand values, all while standing out from the crowd during a high season where audience is already bombarded by a substantial amount of online & offline advertisement.