Powerful Email &
Newsletter Marketing Services
If you are not sending out strategic emails and company newsletters, you are missing out on a fantastic marketing opportunity. It doesn’t matter if your company has a developed email list or has just started collecting email addresses through your website, there is immediate value to putting more time and effort into your email marketing strategy.
Here at A to Z Media, we offer email marketing services to help you stay in constant contact with your prospects, supply them with enticing offers and share useful information about your company. A smart email marketing campaign includes great branding, impactful design, focused content and established tracking metrics. We can help you do it all.
Our Strategic Email
Marketing Agency
Email marketing can range from a monthly company newsletter to a sophisticated lead capture and nurturing strategy with automated workflows targeting different types of buyers. Our agency can develop a custom email marketing strategy that is personalized for your existing list. Don’t have a list? No sweat.
We can also develop landing pages with gated offers. This approach helps you build up a contact list while simultaneously nurturing leads for future email campaigns. We can also develop content for other personalized emails such as special events, coupons and discounts, blog post notifications and other company news.
We have the tools and expertise necessary to help your company elevate its approach to email marketing. Whether your company needs automation, strategic input or reporting capabilities, A to Z Media can put the right tools in your company’s hands. We can also coach your team on the best strategies for nurturing prospects from curious leads to committed conversions.
- Email Marketing Campaign Strategies
- Email Marketing Tool Setup and Integration
- Custom Email Template Design
At the heart of any successful email marketing campaign is consistent, targeted content. After all, email marketing is still the most direct way to reach out to leads, nurture potential customers and keep touch with long-time clients. In order to engage your audience, however, your emails will need to feature efficient, eye-catching copy. A commitment to quality will help differentiate your emails from the thousands of messages your target audience receives daily.
- Email List Management and Segmentation
- Email List Workflows and Automation
- Custom Email Content and Design
Want to stay engaged with clients, show off your industry expertise or send important press releases directly to your customers? You can do all of this and more by drafting an informative, strategic newsletter. By working with A to Z Media, your company has the opportunity to turn a stale, generic newsletter into a valuable resource that your customers are dying to share with their colleagues.
- Custom Newsletter Content
- Images and Newsletter Template Design
- Newsletter List Management
Frequently asked Questions
Can I Buy A List and Use That For Email Marketing?
The main reason your company would want to avoid simply buying an email list is because there’s no guarantee that these lists will grow. Only a fraction of the random individuals who receive the email will respond, and an even smaller percentage of these responders will be legitimate leads. Once your company runs out of funds, this approach to email marketing evaporates as well.
Growing a list of individuals who are interested in your industry and curious about your service is a better way to go. This organic approach focuses on building a community of interested consumers and connecting them to your company. This pool of potential customers will remain even after your marketing budget dries up, ensuring that these efforts reward your company with long-term value.
How Do I Build or Grow My List?
Email marketing campaigns
Gated assets
Newsletters
Blogs
By thinking outside the box, your company can think of all sorts of innovative ways to engage with customers and encourage them to share their email.
Do I Need A Newsletter and Email Campaigns?
On the other hand, property executed newsletters and email campaigns represent huge opportunities for companies to solidify their brand and interact with customers directly. These types of interactions can translate to major returns for your company. That’s why newsletters and email campaigns should be overlooked.
How Do You Track Email Marketing Performance?
Open Rates
Click Through Rates
Conversions
Customer responses
